What I'm Working on Now
Updated: Sept 13, 2025
People often ask what I do outside my day job. It’s not easy to explain in a sentence. My day-to-day involves a lot of reading, learning, thinking, and experimenting (some successful, some...not so much). Most of it falls somewhere between experiment and obsession. This page is the zoomed-in version.
This season's theme: loosen the golden handcuffs, commit to uncomfortable decisions, and chase what scares me (just a little).
Fitness
- 3x/week strength training.
- 2x/week Zone 2–3 runs.
- 1x/week Norwegian 4x4 or tempo run that makes me question my life choices.
- 1x/week swimming lessons (finally getting efficient enough to make it past 100m of front crawl without drowning in shame + improving deep water skills)
- Sweating it out in the sauna 2x/week while pretending I'm a Scandinavian wellness guru.
Business
- Mapping the overlooked edges of end-of-life tech: funeral home logistics, digital wills, estate chaos. Messy systems, low innovation, and ripe for opportunities.
- Building a better billing tool for hospitalists. Right now, we manually enter codes from paper lists into software. It’s slow and stupid.
- My idea: write it down by hand, take a photo, and have the app do the rest. Goal is MVP by end of fall, commercial launch by end of 2025.
- Revisiting whether to open a longevity-focused clinic in Toronto.
- I rejected it a year ago—mediocre margins, poor scalability, too founder-dependent.
- Now I see it as a strategic launchpad: a way to serve a niche, build credibility, and open doors to speaking, consulting, and higher-leverage plays.
- Exploring whether classic men’s style guidance can be systematized.
- Maybe a tool? Or platform?
- Built for founders and executives who know presence matters but don’t know how to dress for it.
- Prioritizing strategic relationships to enhance the diversity and quality of nodes in my network.
Producing
- A longevity newsletter that skips the "hacks" and restores nuance on the early signals that forecast silent decline. For people who act more than they scroll.
- Obsessively studying how ideas move and multiply, because distribution is the new moat.
- Publishing 3x/week on LinkedIn, repackaging clips for YouTube and Instagram, building systems to operationalize the distribution engine. It's a massive grind, and a bottleneck...but necessary.
- Laying the foundation to morph Vital Shift into a media business in the longevity space.
Thinking about
- What needs subtracting: habits, inputs, or people that don’t align with where I’m going.
- Whether I want to remain in Canada long-term, or if I need to go where tax, talent, competent governance and sunlight align better.
- Questioning whether my current circles sharpen me enough.
Changing
- Reworking my relationship with time: fewer “busy” weeks, more protected time for with no deliverable or tasks...just room to exist and recalibrate.
- Auditing what I still do out of obligation and killing it.
- Learning to make unpleasant tasks 10-20% more enjoyable. The work demands what it demands, but joy is an asymmetric advantage.
- Getting better at walking away from battles I know I can win. Control is a hard habit to kill, but walking away is often the right strategic move.
- Learning to better defend my energy like it’s capital.
Listening/Watching
- Every YouTube video and podcast by Alex Hormozi.
Currently NOT Reading
- Adding books to my Kindle faster than I can read them. Production season > consumption...for now.
People & Problems I’m Drawn To
- Startups where my clinical and operational background helps sharpen product and go-to-market thinking.
- People who obsess over precision, don’t fall in love with their own thinking, are fast to debug it, and don’t build narratives to protect their ego.
- Environments where I’m outclassed (and maybe a little intimidated) by others.
Things I Would Like to Make Time For
- Boxing.
- Flying lessons.
- Dusting off my guitar and revisiting vocal lessons. Sometimes the ROI is just joy.
Bedtime question for myself: "What meaningful results did I produce today, and what did it cost me?"
Question I'm asking others: "What comes more easily to me than it does for most people?"
Monthly updates for friends & family: new writing, photos, & highlights.